Charles Lawson

Director of U.S. Sales

As director of U.S. sales, Charles Lawson leads the team charged with selling Arena products to the domestic market.

Charles has many years of experience selling and marketing enterprise software solutions. Before joining Arena, initially to lead the company’s business development efforts, he worked for software providers Liquid Engines and Apexon, where he began developing a deep appreciation of the inherent value of on-demand solutions. Previous roles at companies like Valdero and Datasweep helped give insight into the challenges companies face in the realms of manufacturing, supply chain and quality. Those positions, coupled with years of retail management experience, have formed a solid customer orientation that now permeates the entire sales organization under Charles’s leadership.

Charles has a bachelor’s degree in social sciences from San Jose State University.